Do you know what hurts?
When you work as a graphic designer for a company for 5 years, and within a year after you leave, they hire someone else to redesign all of their marketing material. They made a new logo. It looks good! I cannot contest that!
But when I stepped into my role, years ago, one of the first items on my agenda was to design a new logo for the company, and the amount of resistance I encountered was amazing. Eventually, I gave up, and handed in a logo almost identical to the one they already had, and spent several months explaining that the color green they wanted would differ based on which printer it came out of.
I was still on contract to do freelance work for this company for the past year. They had my number, and they knew I was both available and good. I love the people there, and I loved designing for them. I always wished I had been given more creative freedom in that regard, the kind of freedom they gave to the people who designed their new logo. But they gave that opportunity to someone else.
And it feels personal. Just a little bit.